Hi, I’m Rose.

I’ve spent 15+ years helping consumer brands get clear on where they’re going, what’s getting in the way, and how marketing can drive sustainable, profitable growth.

I’m a marketing and commercial leader with a background spanning growth, brand, ecommerce, customer experience, merchandising, and go-to-market strategy. I’ve worked both in-house and agency-side, from emerging brands finding their footing to established businesses navigating their next stage of growth.

That range has made me a bit of a generalist by design. I can zoom out to think about positioning, business strategy, customer and channel opportunities, then get close enough to the work to understand what’s actually happening across media, creative, CRM, eCommerce, or the customer journey.

I’ve built and led teams, managed multimillion-dollar marketing investments, launched products and brands, developed acquisition and retention strategies, and helped businesses rethink how they go to market. Along the way, I’ve worked across categories including fashion, home, lifestyle, food, pet, and consumer goods.

Today, I bring that experience to consumer businesses as an advisor, consultant, and fractional marketing leader. Sometimes that means solving a specific growth or go-to-market challenge. Sometimes it means helping build the strategy and operating model for what comes next. And sometimes it simply means bringing an experienced outside perspective to a problem a team has been too close to for too long.